5 articles in this category
Many membership organizations experience a silent drain—a gradual decline in perceived value that leads to disengagement, non-renewal, and churn. This...
The Pipeline Paradox: When Initial Enthusiasm FadesYou have probably seen this pattern: a new member joins, full of energy, engages deeply for a few w...
Many organizations view sustaining members primarily as revenue sources, leading to disengagement and attrition. This article presents the Axiomata Ap...
Many organizations view sustaining members as a reliable funding stream, but this perspective can transform a valuable investment into costly overhead...
Introduction: The Silent Killer of Strategic InitiativesIn the lifecycle of any ambitious project, cultural transformation, or community-building effo...